Lorenzo Bitong

VRIO Framework Explained: All About the Internal Analysis Strategy

What is VRIO? Developed in 1991 by an American business professor and scholar, Dr. Jay Barney, the VRIO is an internal business framework that answers the question of whether or not the company or entity’s capabilities and resources are valuable, rare, difficult to imitate, and assures that the firm is organized in a way to …

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PESTLE Analysis Explained [2022]

Coined in the 1960s by Harvard scholar Francis Agular, PESTLE is an analysis tool used for macro (external) business analysis. The framework evolved from the PEST or STEP analysis and mainly considered the threats and opportunities that the political, economic, social, technological, environmental, and legal factors of the business’ local, national, and international circumstances and …

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