Sarah Caldwell

Chipotle Competitors Analysis : What Are Their Biggest Challenges?

Founder, Steve Ells, had a dream after graduating from the Culinary Institute of America of opening a fine dining type restaurant. Chipotle was going to be the means of helping to make this dream come true. Starting out with an $85,000 loan from his dad, Steve opened his first Chipotle in Denver, Colorado. Using as …

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