How does your marketing team view the sales process? If you’re like most businesses, your answer is probably “through the lens of a typical sales funnel.” You know the one: it starts with awareness, moves on to consideration, then decision, and finally, purchase. Most marketing teams primarily focus on generating leads at the top of …
We’re all on the lookout for a good deal nowadays, especially when it comes to internet and cable providers. Even better if you can get all your phone, internet, and TV services in one convenient monthly payment! After all, who wants to pay over the odds? I think I know the answer: nobody. That’s why …
The story of the Aldi brand is a long and fascinating one. Two brothers, Karl, and Theo Albrecht, inherited their mother’s small grocery store in Essen, Germany, in 1946. After WWII rationing ended, the brothers saw an opportunity to provide affordable food to the German people struggling to make ends meet. They did this by …
The global logistics industry is massive, and it’s no surprise since many products we regularly buy in supermarkets are imported from other countries. Even produce that isn’t imported still requires a logistics network to get it from the factory or farm to the shop. Logistics accounts for roughly 12% of global gross domestic product (GDP) …
Running a business is hard, but running a family business can often be more challenging. I spent many of my teenage years working in my uncle’s sandwich shop, so I know how tough it is when responsibilities aren’t clearly defined, and you take your work home with you. That’s why hearing a success story like …
Nutanix, Inc. (NASDAQ: NTNX) is a US-based cloud computing company founded in 2009. The company provides a software-defined enterprise hybrid multi-cloud platform that converges private, public, and distributed cloud environments. Part of its unified platform is a hyper-converged infrastructure (HCI) that integrates computing, virtualization, storage, networking, and security to power any application. Nutanix competes in …
DocuSign, Inc. (NASDAQ: DOCU) is a San Francisco-based company that helps organizations connect and automate their agreements process. Founded in 2003, the company allows its users to sign, send, and manage documents electronically. DocuSign is the pioneer of the electronic signature industry, and today, it controls more than 77.64% of the e-signature market, according to …
The 2008 economic recession forced many businesses to reevaluate their staffing models and find ways to cut costs. The desire for flexible, cost-effective staffing led to the development of several online marketplaces that connect businesses with independent contractors and freelancers. One of the most popular of these marketplaces is Field Nation. Mynul Khan founded Field …
Wayfair Inc. (NYSE: W) is a leading online retailer for home furnishings and décor. Entrepreneurs Steve Conine and Niraj Shah founded the company in 2002 and headquartered it in Boston, Massachusetts. Initially, the company went by CSN Stores, a combination of the founders’ initials. In 2011, they rebranded and took on the name Wayfair. Wayfair …
Nowadays, we collectively take more photos than ever before. Most of us have a smartphone in our pocket or bag, making it easy to capture each important moment and even some of the less important ones. Rather than taking a physical camera roll to a photography shop to be developed, as in the old days, …
