Business Strategy

PESTLE Analysis Explained [2022]

Coined in the 1960s by Harvard scholar Francis Agular, PESTLE is an analysis tool used for macro (external) business analysis. The framework evolved from the PEST or STEP analysis and mainly considered the threats and opportunities that the political, economic, social, technological, environmental, and legal factors of the business’ local, national, and international circumstances and …

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Hubspot Flywheel Explained : Everything You Need To Know

During the course of studying my Master of Science in Digital Marketing at NUI, Galway, I studied the concept of inbound marketing. The first thing that was made a priority, was coming to understand and being able to explain Hubspot‘s flywheel. Inbound marketing is a marketing approach grounded in the idea of ​​attraction. The provision …

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Amazon Flywheel Explained : Is It Worth Applying To Your Business?

Ecommerce sites like eBay, Walmart, and Amazon have listed more than a billion products for sale in their marketplaces. As such, it is undeniable that a thoughtfully constructed strategy is critical. At the same time, a listing serves as a package for your products. It gives the buyer an idea of what to expect from …

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