In June 2022, Forbes reported that eCommerce giant Alibaba had reached $1.3 billion yearly active consumers. Yes, this figure fell short of what business analysts expected. But I don’t think everyone should ignore this company’s significant achievements. For instance, Alibaba had the sixth-highest brand valuation worldwide in 2020 and is still among today’s eCommerce companies …
Among the many challenges affecting businesses today, one that’s becoming more prevalent is the need to understand and reach target markets more effectively. Forget the one size fits all approach; businesses are realizing that to remain relevant, they must focus on delivering tailored solutions to meet the specific needs of their target market. That’s segmentation …
Coined in 1982 by British Logisticist Keith Oliver and in 1985 by Professor Micheal Porter, the Supply Chain and Value Chain are often relevant concepts discussed and utilized within business entities. My personal experience with the Supply and Value chains revolves around the time I drafted a restaurant operations manual with my colleagues. Here we …
What is VRIO? Developed in 1991 by an American business professor and scholar, Dr. Jay Barney, the VRIO is an internal business framework that answers the question of whether or not the company or entity’s capabilities and resources are valuable, rare, difficult to imitate, and assures that the firm is organized in a way to …
VRIO Framework Explained: All About the Internal Analysis Strategy Read More »
Coined in the 1960s by Harvard scholar Francis Agular, PESTLE is an analysis tool used for macro (external) business analysis. The framework evolved from the PEST or STEP analysis and mainly considered the threats and opportunities that the political, economic, social, technological, environmental, and legal factors of the business’ local, national, and international circumstances and …
During the course of studying my Master of Science in Digital Marketing at NUI, Galway, I studied the concept of inbound marketing. The first thing that was made a priority, was coming to understand and being able to explain Hubspot‘s flywheel. Inbound marketing is a marketing approach grounded in the idea of attraction. The provision …
Hubspot Flywheel Explained : Everything You Need To Know Read More »
Businesses use different strategies to ensure they remain profitable and insure them from risks. Some of them entail venturing into new markets, increasing their product offering, or reducing prices. Luckily some of these strategies have been well documented and studied over the years. Businesses today can learn from how the early ones implemented them before …
The journey to building a stable business is very unpredictable. However, business owners should not throw away caution and go about it with no plan in mind. It is advisable to have a roadmap in mind but remain agile and adjust to changes along the way until you get to the destination. A proper business …
Ecommerce sites like eBay, Walmart, and Amazon have listed more than a billion products for sale in their marketplaces. As such, it is undeniable that a thoughtfully constructed strategy is critical. At the same time, a listing serves as a package for your products. It gives the buyer an idea of what to expect from …
Amazon Flywheel Explained : Is It Worth Applying To Your Business? Read More »
