Business Strategy

Alibaba Business History

In June 2022, Forbes reported that eCommerce giant Alibaba had reached $1.3 billion yearly active consumers. Yes, this figure fell short of what business analysts expected. But I don’t think everyone should ignore this company’s significant achievements. For instance, Alibaba had the sixth-highest brand valuation worldwide in 2020 and is still among today’s eCommerce companies …

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VRIO Framework Explained: All About the Internal Analysis Strategy

What is VRIO? Developed in 1991 by an American business professor and scholar, Dr. Jay Barney, the VRIO is an internal business framework that answers the question of whether or not the company or entity’s capabilities and resources are valuable, rare, difficult to imitate, and assures that the firm is organized in a way to …

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PESTLE Analysis Explained

Coined in the 1960s by Harvard scholar Francis Agular, PESTLE is an analysis tool used for macro (external) business analysis. The framework evolved from the PEST or STEP analysis and mainly considered the threats and opportunities that the political, economic, social, technological, environmental, and legal factors of the business’ local, national, and international circumstances and …

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Hubspot Flywheel Explained : Everything You Need To Know

During the course of studying my Master of Science in Digital Marketing at NUI, Galway, I studied the concept of inbound marketing. The first thing that was made a priority, was coming to understand and being able to explain Hubspot‘s flywheel. Inbound marketing is a marketing approach grounded in the idea of ​​attraction. The provision …

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Amazon Flywheel Explained : Is It Worth Applying To Your Business?

Ecommerce sites like eBay, Walmart, and Amazon have listed more than a billion products for sale in their marketplaces. As such, it is undeniable that a thoughtfully constructed strategy is critical. At the same time, a listing serves as a package for your products. It gives the buyer an idea of what to expect from …

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