Business Strategy

Palantir Technologies (NYSE: PLTR) is a leading big-data analytics company based in Denver, Colorado. Peter Thiel, co-founder of PayPal, and several other PayPal alumni founded the company in 2003. The inspiration behind Palantir’s business model was PayPal’s fraud recognition system. Ideally, Palantir could use similar software to reduce terror attacks and foster civil liberties. Over […]

It’s Friday night, and I can guarantee that most people’s plans include ordering in and binge-watching their favorite series on Netflix. This online streaming company has become very popular over the years (and for a good reason). So, today, you’ll get a front-row seat to the Netflix value chain explained analysis. Movies at the theater

When it comes to retail, there is no company more synonymous with success than Walmart. The company started as a small mom-and-pop shop in Arkansas, and its growth into a massive global retailer is the stuff of legend. Today, it ranks 1st on the Fortune Global 500 list and is the largest private employer in

In June 2022, Forbes reported that eCommerce giant Alibaba had reached $1.3 billion yearly active consumers. Yes, this figure fell short of what business analysts expected. But I don’t think everyone should ignore this company’s significant achievements. For instance, Alibaba had the sixth-highest brand valuation worldwide in 2020 and is still among today’s eCommerce companies

Among the many challenges affecting businesses today, one that’s becoming more prevalent is the need to understand and reach target markets more effectively. Forget the one size fits all approach; businesses are realizing that to remain relevant, they must focus on delivering tailored solutions to meet the specific needs of their target market. That’s segmentation

Coined in 1982 by British Logisticist Keith Oliver and in 1985 by Professor Micheal Porter, the Supply Chain and Value Chain are often relevant concepts discussed and utilized within business entities. My personal experience with the Supply and Value chains revolves around the time I drafted a restaurant operations manual with my colleagues. Here we

What is VRIO? Developed in 1991 by an American business professor and scholar, Dr. Jay Barney, the VRIO is an internal business framework that answers the question of whether or not the company or entity’s capabilities and resources are valuable, rare, difficult to imitate, and assures that the firm is organized in a way to

Coined in the 1960s by Harvard scholar Francis Agular, PESTLE is an analysis tool used for macro (external) business analysis. The framework evolved from the PEST or STEP analysis and mainly considered the threats and opportunities that the political, economic, social, technological, environmental, and legal factors of the business’ local, national, and international circumstances and

During the course of studying my Master of Science in Digital Marketing at NUI, Galway, I studied the concept of inbound marketing. The first thing that was made a priority, was coming to understand and being able to explain Hubspot‘s flywheel. Inbound marketing is a marketing approach grounded in the idea of ​​attraction. The provision

Businesses use different strategies to ensure they remain profitable and insure them from risks. Some of them entail venturing into new markets, increasing their product offering, or reducing prices. Luckily some of these strategies have been well documented and studied over the years. Businesses today can learn from how the early ones implemented them before