Datadog Competitors Analysis [2021]: Are Their Strategies Effective?

Datadog is a monitoring and analytics company that provides a real-time view of the entire data pipeline, from databases and applications to devices. The Company offers a SaaS platform for monitoring all IT infrastructure, providing customers with alerts about performance issues, visualizations, and analytics of the underlying infrastructure.

Its product line consists of SaaS-based monitoring services such as Log management, APM, Synthetic monitoring, and Security monitoring. Datadog is headquartered in New York and has 25 regional offices spread across 14 countries.

The Company trades in the NASDAQ under the ticker DDOG. As of 19th, 2021, the Company had a market value equity of $44.37 billion. Datadog is one of the leading analytics platforms in the cloud infrastructure market with a revenue of $0.764 billion in FY21 representing a 58.98% increase Y/Y and a strong 30.31 P/E ratio.

Datadog’s Business Strategy

In a highly competitive market, Datadog has found a way to differentiate its product from the rest by focusing on its strengths. The Company is good at identifying opportunities in the existing market to provide value-added services, outperform competitors, and increase its revenues.

Datadog’s goal is to focus on SaaS solutions that are easily accessible, scalable, and customizable. It integrates its technology closely with cloud-based solutions to offer superior service quality, increase its loyalty, and attract new customers.

Datadog is trying to position itself as a one-stop shop for all IT infrastructure with a product line covering the entire data pipeline and customizable solutions.

The Company keeps improving and introducing new products such as the Datadog cloud security platform, which helps companies secure their cloud-based data, applications, and infrastructure from cyber threats. The Company is also investing in its tech team, which continues to build innovative solutions for the cloud infrastructure market.

Datadog’s go-to marketing strategy focuses on its core and value propositions to win market share from competitors. By helping upcoming developers rise through its portfolio of partnerships and going top up with tech executives, the Company tries to grow its customer base by accelerating product awareness and developing a solid market position.

Datadog SWOT Analysis

Strengths

  • Strong Technical Team: One of Datadog’s greatest strengths is its highly skilled team. Their engineers possess extensive experience in dealing with the needs and requirements of clients daily, which allows them to build some effective solutions. The Company remains committed to hiring more technical staff into its ranks to ensure that the proper infrastructure is in place for designing and implementing the best solutions.
  • Many Customers: Digging further into Datadog’s specialized services, it has around 15,200 paying customers as of Q121. This allows for an increased revenue stream and a larger market share in terms of customer base. Many of its large-scale clients include well-known international corporations such as Amazon, Adobe, Apple, Microsoft, and Target.
  • Established Relationship with Developers: One of the critical ways for Datadog to increase its revenues is by building solid relationships with developers. The Company has a compelling tool kit (APM) that helps understand how well-versed developers use Datadog’s services. By incentivizing developers, Datadog has been able to establish a strong presence in the developer ecosystem.
  • One-stop-shop for cloud-based infrastructure: Datadog is expanding its presence in the cloud infrastructure market by offering a wide range of solutions that are scalable, customized, and easy to use. Its solution covers the entire data pipeline, whereas other companies focus on one or two specific stages, giving it an edge.

Weaknesses

  • Limited Social Media Presence: There is very little information of a social media nature regarding Datadog available. This could result from highly effective marketing strategies, but it could also mean that the Company has no genuine interest in promoting itself to the outside world.
  • It is overwhelming to newcomers: Datadog’s main strengths of being an all-encompassing solution for cloud-based infrastructure or data management might be its biggest weakness. The tasks that Datadog performs are sometimes too complex for newcomers, which reduces the number of people who can use it to do their work.

Opportunities

  • Expansion in other countries: Expanding into international markets will increase its client base exponentially. The Company also plans to expand its presence in Europe, which means that Datadog has excellent opportunities to grow by providing innovative solutions to companies worldwide.
  • Consumer-based approach: Rather than focusing on enterprise-based solutions, Datadog can offer a consumer-oriented solution that will allow it to increase its customer base. This can also help the Company negotiate better deals with large corporations as consumers are more likely to patronize the same Company’s services.

Threats

  • Risk of Becoming a Commodity Product: One of the biggest threats to Datadog’s business model is that its product may become too commoditized. This means that so many companies offer the same services in the market, making it difficult for one Company to separate itself from another.
  • Infrastructure Competitors: Datadog’s main strength is its ability to offer complete solutions for all cloud-based infrastructures. However, other companies are now starting to enter the market with specialized service offerings. While this isn’t necessarily a threat at the moment, it may become one down the road if these types of competitors start becoming more prevalent.

Datadog Competitor Analysis

Datadog competes across the whole cloud infrastructure market. From monitoring tools to security and database products, Datadog has a wide range of services and solutions that cater to those who work in cloud-based infrastructures.

This section will look at Datadog’s main competitors analyzing their strengths and weaknesses, comparing revenues, customer base, growth rate, and other metrics.

New Relic

New Relic [NYSE: NEWR] is a cloud-based application performance management company that helps monitor the performance of apps, servers, web pages, and other software products.

Based in San Francisco, the Company was founded in 2008 by Lew Cirne. Upon its IPO in 2014, New Relic raised $115 million, increasing its stock by nearly 48 percent on its first day.

Its aggressive strategy to penetrate the market as the first mover and its focus on developer-centric solutions give New Relic a competitive advantage over Datadog. This includes strategic acquisitions such as the $150 million purchase of Pixie Labs to improve the observability of its SaaS solutions.

New Relic’s market cap as of September 19th stood at $5.996 billion. Its 2021 fiscals highlighted a revenue of $668 million, representing an 11 percent increase from 2020. The Company also has a solid customer base of over 15400 global customers.

While both platforms offer intuitive web interfaces, users laud Datadog for its ease of use, citing a straightforward UI and clean visuals. However, both platforms have received praise from end-users as they all feature extensive 3rd party integrations.

Both platforms also have a wide range of in-house developed solutions that allow companies to monitor, control, and identify faulty components in their infrastructure.

Splunk

Splunk, Inc. [NASDAQ: SPLK] is a software company that provides solutions for machine data. The Company offers a wide range of products that collect and analyze data from all types of devices. The Company was founded in 2003 by Erik Swan, Rob Das, and Michael Baum and has its headquarters in San Francisco.

Splunk competes with Datadog in the observability space, where both companies offer monitoring solutions that can help track and identify faulty components in infrastructures.

Splunk’s extensive experience in the industry coupled with its large customer base (over 15,000 global customers) slightly gives it an edge over Datadog.

Another competitive advantage Splunk has over Datadog is that it supports multiple data formats, including XML, CSV, and JSON. This means that users can easily integrate their data with Splunk without having to perform any data migrations. However, Datadog allows you to customize its dashboard and integrate data from different sources easily.

In terms of revenue, Splunk generated a total of $2.411 billion in 2021, representing a 2.01 percent Y/Y. Splunk boasts over 7500 employees spread across 27 offices worldwide. With large enterprises already having a secure foothold in Splunk, Datadog will likely have to play the long game if it wants to achieve similar levels of success.

VMWare

VMWare, Inc. [NYSE: VMW] is a software company that provides cloud management and security solutions. Based in Palo Alto, the Company was founded in 1998 by Diane Greene, Mendel Rosenblum, Scott Devine, Edward Wang, and Edouard Bugnion.

VMWare offers a wide range of solutions that allow large enterprises to transition their infrastructure to the cloud easily. VMWare’s market position as an industry leader will enable it to offer its customers the highest level of support and integration with other services.

Datadog primarily competes with VMWare in the cloud management space, networking, and security products. According to a Garter review on IT and infrastructure tools, 86 percent of independent reviewers recommend using Datadog, while 85 percent recommend VMWare.

This metric provides a clear indication that both Datadog and VMWare offer practical solutions to help companies manage their cloud infrastructure.

While Datadog allows for VSWare integration into its system, VMWare’s established market presence and growing customer base give it a slight edge over Datadog. However, with the ever-increasing number of companies moving to cloud infrastructure, Datadog has its work cut out due to its substantial brand value in the industry.

In its 2021 financials, VMware raised revenues amounting to $12.90 billion, representing an 8.4 percent increase from 2020. The Company currently has over 34,000 employees worldwide, with 41 offices located in 24 counties. Its market value equity as of September 19th stood at $58.487 billion.

Zabbix

Zabbix is a software company that offers enterprise-level solutions for network and infrastructure monitoring. It is an open-source software that became popular due to its affordability and the simplicity of setting it up. Zabbix was established in 2005 by Alexei Vladishev.

The software’s open-source nature provides integrators with a low barrier to entry, making it ideal for small and medium enterprises that do not have the resources to hire dedicated network engineers. Datadog primarily competes with Zabbix in the space of infrastructure and business monitoring and management.

Datadog and Zabbix both form part of the infrastructure management space, offering solutions for infrastructure performance monitoring. Both products provide a range of features, including the ability to identify and resolve performance issues, collect data from various sources, and present this information in an easy-to-understand format.

Despite being an open-source product, Zabbix is seen as more of an alternative to Datadog than a competitor; Zabbix does not offer the level of customization and integration options that Datadog provides. Given Datadog’s superior functionality, it is unsurprising that Gartner analysts recommend using Datadog over Zabbix.

Datadog’s competitive advantage over Zabbix lies in its big customer bases like Airbnb, Facebook, and Spotify. As a result of its large customer base, Datadog can offer compatibility with a wide range of budget and enterprise tools. In comparison, Zabbix primarily competes with Datadog in the small-to-medium enterprise market.

Dynatrace

Dynatrace, Inc. [NYSE: DT] is an American software company that provides cloud-based apps performance management (APM) solutions.

Dynatrace has its headquarters in Waltham, Massachusetts, with offices across the United States and Europe and over 3000 employees. The Company is publicly traded and has a market value equity of $20.341 billion.

Dynatrace is a key competitor of Datadog, offering the same core functionality that helps companies identify and resolve performance issues.

Dynatrace’s unique selling point is its AI-powered app monitoring technology, designed to be intuitive and easy to use. Both platforms support API access, allowing companies to integrate them with other IT tools such as ticketing and monitoring software.

Dynatrace’s software shows excellent potential, demonstrating how you can use AI to improve business processes. The Company has won several industry awards and ranks, including #1 in observability by G2 users and named top 2020 workplace in Michigan by Detroit free press.

From its 2021 financials, Dynatrace recorded revenues amounting to $704 million, representing a 29 percent increase from 2020. The Company is publicly traded and has a market value equity of $20.341 billion.

How Datadogs Stands Out Against Its Competitors

Datadog is among the top providers of APM solutions in the SaaS market, offering a diverse range of monitoring services to IT teams. The Company provides an easy-to-use interface with extensive customization options and integrations with other systems, making it an attractive solution for businesses.

By acquiring up and growing companies such as Sqreen, Datadog has successfully expanded its product portfolio to address the needs of large enterprises. Continuous product development and solid sales and marketing tools have led to the Company’s consistent growth despite challenging economic times.

Datadog’s unique offering in the APM space is its security features, which allow companies to track and identify threats in their IT infrastructure.

Diversified integration with leading IT tools such as GitHub, Slack, and New Relic, some of which are its major competitors, boosted its popularity among organizations. It is easy to scale and is an excellent option for companies looking to implement Datadog’s platform on an enterprise level.

The Company incorporates land and expand growth model. After winning over a few key customers, Datadog attempts to expand its market share by making more of its product available to its consumers. By incentivizing practical usage of APM, Datadog offers attractive prices for developers and operators using its services.

Datadog Competitor Analysis (FAQs)

Question: Who are Datadog’s Competitors?

Answer: Datadog’s competitors include Zabbix, Dynatrace, Splunk, and New Relic. Other notable competitors include BMC Software, AppDynamics, and CA Technologies.

Question: Is Datadog a Market Leader?

Answer: DataDog is a market leader in APM. The Company has succeeded in establishing itself as a significant competitor against its rivals due to its broad product range, aggressive sales, marketing methods, and large customer base.

Question: Is Datadog Popular?

Answer: Datadog is popular with IT engineers and developers, as well as companies that are looking for alternatives to legacy APM software. Through its aggressive marketing strategies, Datadog can attract customers of all sizes.

Conclusion

The Company’s success stems in part from its robust product portfolio and outstanding client care. Datadog holds the top position in the SaaS APM industry, providing clients with comprehensive infrastructure insight. Its competitive advantages include a wide range of features and functionalities, a good user experience, and effective branding.

Datadog concentrates on staying ahead of the curve by integrating new technologies and expanding its portfolio to offer attractive solutions for managing various aspects of the IT infrastructure.

Further Read:

References

https://finance.yahoo.com/quote/DT/

https://www.dynatrace.com/news/blog/g2-users-rate-dynatrace-number-1-in-observability/

https://topworkplaces.com/award/freep/2020/?size=150-499

https://www.macrotrends.net/stocks/charts/

https://www.macrotrends.net/stocks/charts/VMW/vmware/number-of-employees

https://www.gartner.com/reviews/market/it-infrastructure-monitoring-tools/compare/datadog-vs-vmware

https://www.splunk.com/en_us/about-splunk.html#:~:text=With%20more%20than%207%2C500%2B%20employees,%2C%20security%2C%20DevOps%20and%20more.

https://www.bizjournals.com/sanjose/news/2014/12/11/new-relic-raises-115m-after-ipo-beats-targets.html

https://sec.report/Document/0001448056-20-000044/

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