Maddy Chiffey

Maddy Chiffey loves one thing: results. She knows how thrilling it is to come up with a business idea and watch it take off. So, she now dedicates her time to working as a content creator to help other people learn how to become successful. All of the content she creates on Business Chronicler is aimed at helping you learn, grow, and thrive as a business owner.

Macy’s Competitors Analysis [2022]: 6 Biggest Competitors

Macy’s operates within the highly competitive retail industry. While there are many retailers across the globe with different specializations, Macy’s focuses predominantly on men’s and women’s apparel, home accessories, and cosmetics. The retail sector used to rely solely on physical stores, but with the rise of the internet and online shopping, companies have been forced …

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Home Depot Mission Statement Explained [2022]

The Home Depot Mission statement demonstrates a great example of a company that really understands its audience. Their one-sentence statement reads: “The Home Depot is in the home improvement business, and our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices.” It’s simple, honest, earnest, …

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Wendy’s Mission Statement Explained [2022]: The Key Messages

Wendy’s Mission statement is a great example of a company that has truly perfected the tried and trusted mission statement formula. As of 2021, the 60+-year-old company outlines their mission as follows: “To deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.” Here, we can see a company …

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Whole Foods Mission Statement Explained [2022]

The Whole Foods mission statement is a great example of a company that strives to set itself apart with aspirational yet attainable goals which prioritize making a difference over making a profit. The multi-national food retailer outlines its mission as follows: “Our purpose is to nourish people and the planet. We’re a purpose-driven company that …

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FedEx Mission Statement Explained [2022]: What is FedEx’s Philosophy?

While some companies like to keep their mission statement short and to the point, the FedEx mission statement is unquestionably a mouthful. On their website, the Tennessee-based logistics specialists outline their mission as follows: “FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation, and related business services through …

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Ben and Jerry’s Mission Statement Explained: In-Depth Analysis [2022]

Ben & Jerry’s mission statement is unique in that the company actually set itself three distinct yet interlinked missions. These are: Product Mission – “To make, distribute, and sell the finest quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and …

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Chipotle Mission Statement Explained: A Complete Analysis [2022]

If Chipotle’s mission statement proves anything, it’s that sometimes less really is more. “To provide ‘food with integrity.’” That’s the mission. In hyperbole. No lofty, unrealistic expectations. Just five simple words that really do say it all. But what exactly does “food with integrity mean”, and is this mission reflected in Chipotle’s vision statement and …

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