The rise of e-commerce has been a defining cornerstone of our era; as millions opt to shop online rather than heading into a store, demand for low prices is soaring, and competition between companies within this sector is fierce. Not only must Wayfair compete with the success of giant online retailer Amazon, but it must …
Wayfair Competitors Analysis : Are They Faring Well? Read More »
Macy’s operates within the highly competitive retail industry. While there are many retailers across the globe with different specializations, Macy’s focuses predominantly on men’s and women’s apparel, home accessories, and cosmetics. The retail sector used to rely solely on physical stores, but with the rise of the internet and online shopping, companies have been forced …
Macy’s Competitors Analysis : 6 Biggest Competitors Read More »
The Home Depot Mission statement demonstrates a great example of a company that really understands its audience. Their one-sentence statement reads: “The Home Depot is in the home improvement business, and our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices.” It’s simple, honest, earnest, …
Wendy’s Mission statement is a great example of a company that has truly perfected the tried and trusted mission statement formula. As of 2021, the 60+-year-old company outlines their mission as follows: “To deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.” Here, we can see a company …
Wendy’s Mission Statement Explained : The Key Messages Read More »
The Whole Foods mission statement is a great example of a company that strives to set itself apart with aspirational yet attainable goals which prioritize making a difference over making a profit. The multi-national food retailer outlines its mission as follows: “Our purpose is to nourish people and the planet. We’re a purpose-driven company that …
While some companies like to keep their mission statement short and to the point, the FedEx mission statement is unquestionably a mouthful. On their website, the Tennessee-based logistics specialists outline their mission as follows: “FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation, and related business services through …
FedEx Mission Statement Explained : What is FedEx’s Philosophy? Read More »
The Boeing mission statement is a perfect example of a company set itself a big goal that puts what they do into a larger context. The mission statement reads: “People working together as a global enterprise for aerospace industry leadership.” At first glance, it’s a relatively simple statement: People collaborating to ensure Boeing is the …
Ben & Jerry’s mission statement is unique in that the company actually set itself three distinct yet interlinked missions. These are: Product Mission – “To make, distribute, and sell the finest quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and …
Ben and Jerry’s Mission Statement Explained: In-Depth Analysis Read More »
The Adidas mission statement may have evolved several times in the company’s 70+ year history, but its emphasis on competition and striving to be the best has remained relatively unchanged. In 2021, the brand’s current statement reads: “The Adidas Group strives to be the global leader in the sporting goods industry with brands built on …
If Chipotle’s mission statement proves anything, it’s that sometimes less really is more. “To provide ‘food with integrity.’” That’s the mission. In hyperbole. No lofty, unrealistic expectations. Just five simple words that really do say it all. But what exactly does “food with integrity mean”, and is this mission reflected in Chipotle’s vision statement and …
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