Maddy Chiffey

E-commerce is becoming more and more integrated into people’s everyday lives, not only in terms of sectors you’d expect, such as retail, but others which, up until recently, would have relied on face-to-face interactions. The automotive industry is one such sector. Today, companies like Carvana allow consumers to purchase cars through an online system, alleviating […]

In 2020, over 3.6 billion people were using social media worldwide. Smartphones have enabled us to feel connected to the world whenever and wherever we are, and with that connectivity has come the need to share more information than ever before. YouTube, like Facebook, Twitter and Instagram, was created in response to this need. While

The US’s gym, health, and fitness club industry was estimated to be worth an astounding $32 billion in 2020, and this figure is likely to rise as governments push for individuals to make healthier lifestyle choices in the wake of the global pandemic. Even more impressive is the value of the US tech market, which

Search engine optimization (SEO) is one of the most important aspects of marketing for any online business or website. Essentially, the purpose of SEO is to direct traffic from Google to a specific website. This means that the site also ranks higher on Google. SEO executives have challenging and stressful jobs. They have to optimize

The events industry is a multi-billion dollar industry. In 2019, it was valued at 1,134.5 billion, and this figure is expected to grow to 1,552.9 billion by 2028. Consequently, one would expect the outlook for companies like DoubleDutch, which creates event management software, to be extremely positive. Unfortunately, events are also one of the industries

Over the last decade, eCommerce has become an increasingly popular method of selling furniture, with consumers opting to shop online rather than in-store. American-based companies like LoveSac, though operating on a smaller scale than some of their competitors, have been able to use this to their advantage by developing a customer-first, family-oriented approach to business

Siemens operates within the manufacturing industry, which has seen declines in production and forced closures due to the global pandemic in recent years. Consequently, industry leaders have been forced to adapt, finding new ways to become disruption-proof by securing their supply chains and investing in new technologies. As the world begins to recover, demand is

Costco, known formally as Costco Wholesale Corporation, is one of the world’s largest operators of discount retail stores. In recent years, consumers have begun to place increasing pressure on retailers to provide cheap merchandise, driving competition within this sector. The Covid-19 pandemic has thrown up particular problems for wholesale retailers. In contrast, the demand for

The communications sector is a multi-billion dollar industry that has become embedded in the fabric of our everyday existence through mobile phones and other devices. As the market leader, Twilio saw the opportunity to connect companies and customers early, building a robust platform to facilitate cloud communications. With more and more people ditching the daily

The Boeing Company operates within the highly competitive aerospace industry. Typically, this high-technology industry includes the manufacture of commercial and defense aircraft, missiles, weapons, space vehicles, and satellites. Most companies that operate within this sector implement a transnational business strategy with a production revenue model. The Boeing Company: An Overview Boeing enjoys a reputation as