SWOT

IKEA SWOT Analysis : What Are Its Biggest Threats?

IKEA is a Swedish multinational company that deals in ready-to-assemble furniture, appliances, home accessories, and lighting products. It was founded in Sweden in 1943 as a small family business by Ingvar Kamprad to sell his father’s invention: the flat-pack desk. The business has since grown into one of the most successful corporations in the world.

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