Mission and Values

The Boeing mission statement is a perfect example of a company set itself a big goal that puts what they do into a larger context. The mission statement reads: “People working together as a global enterprise for aerospace industry leadership.”  At first glance, it’s a relatively simple statement: People collaborating to ensure Boeing is the […]

Ben & Jerry’s mission statement is unique in that the company actually set itself three distinct yet interlinked missions. These are: Product Mission – “To make, distribute, and sell the finest quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and

The Adidas mission statement may have evolved several times in the company’s 70+ year history, but its emphasis on competition and striving to be the best has remained relatively unchanged. In 2021, the brand’s current statement reads: “The Adidas Group strives to be the global leader in the sporting goods industry with brands built on

If Chipotle’s mission statement proves anything, it’s that sometimes less really is more. “To provide ‘food with integrity.’” That’s the mission. In hyperbole. No lofty, unrealistic expectations. Just five simple words that really do say it all. But what exactly does “food with integrity mean”, and is this mission reflected in Chipotle’s vision statement and