Mission and Values

Wendy’s Mission Statement Explained : The Key Messages

Wendy’s Mission statement is a great example of a company that has truly perfected the tried and trusted mission statement formula. As of 2021, the 60+-year-old company outlines their mission as follows: “To deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.” Here, we can see a company …

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FedEx Mission Statement Explained : What is FedEx’s Philosophy?

While some companies like to keep their mission statement short and to the point, the FedEx mission statement is unquestionably a mouthful. On their website, the Tennessee-based logistics specialists outline their mission as follows: “FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation, and related business services through …

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Ben and Jerry’s Mission Statement Explained: In-Depth Analysis

Ben & Jerry’s mission statement is unique in that the company actually set itself three distinct yet interlinked missions. These are: Product Mission – “To make, distribute, and sell the finest quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and …

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Chipotle Mission Statement Explained: A Complete Analysis

If Chipotle’s mission statement proves anything, it’s that sometimes less really is more. “To provide ‘food with integrity.’” That’s the mission. In hyperbole. No lofty, unrealistic expectations. Just five simple words that really do say it all. But what exactly does “food with integrity mean”, and is this mission reflected in Chipotle’s vision statement and …

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