During the course of studying my Master of Science in Digital Marketing at NUI, Galway, I studied the concept of inbound marketing. The first thing that was made a priority, was coming to understand and being able to explain Hubspot‘s flywheel. Inbound marketing is a marketing approach grounded in the idea of attraction. The provision […]
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The internet revolutionized the way we do things. It is no surprise to see that most of the top companies now provide their services over the internet or took advantage of this globalization to come up with a new product or service. In the early 2000s, two separate sets of people had an idea. What
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From the turn of the century, most industries embraced online operations. This was highlighted by the launch of parallel online platforms in the online food delivery, classifieds, social media, and listings niches. These platforms threatened to change the way we interacted with various niches, and today, we can look back in hindsight and laud the
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Wendy’s Mission statement is a great example of a company that has truly perfected the tried and trusted mission statement formula. As of 2021, the 60+-year-old company outlines their mission as follows: “To deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.” Here, we can see a company
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Home Depot is the biggest retail home improvement warehouse chain in North America. It operates 2312 big-box format stores across the United States, Mexico, and Canada and boasts over 500,000 employees, yet it still has some competitors to contend with. Home Depot Competitors at a Glance Lowe’s Ace Hardware Menards Home Hardware Amazon True Value
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Howard Schultz is an American entrepreneur, philanthropist, venture capitalist (see venture capitalist Mark Cuban’s bio), and environmental activist. The former Chairman and CEO of Starbucks has had an inspiring story with roots from an abusive war veteran father, a depressed mother, and a life in the housing projects to be at the helm of a
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HubSpot, Inc. is a marketing company for small and medium-sized businesses (SMBs) that provides a combination of marketing software products and services. The company specializes in inbound marketing, which uses online channels to attract customers and promote revenue growth for SMBs. This is achieved by providing tools to help them acquire new customers, generate leads
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Cisco Systems, Inc. is a multinational Internet company that designs, manufactures, and sells networking equipment, software, and related supplies. It’s by far the world’s largest networking company, with a market cap of $233.85 Billion as of August 2021. The company also offers related services supporting its products to help customers build their networks. Its networking
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The Whole Foods mission statement is a great example of a company that strives to set itself apart with aspirational yet attainable goals which prioritize making a difference over making a profit. The multi-national food retailer outlines its mission as follows: “Our purpose is to nourish people and the planet. We’re a purpose-driven company that
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While some companies like to keep their mission statement short and to the point, the FedEx mission statement is unquestionably a mouthful. On their website, the Tennessee-based logistics specialists outline their mission as follows: “FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation, and related business services through
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