Chipotle Mission Statement Explained: A Complete Analysis

If Chipotle’s mission statement proves anything, it’s that sometimes less really is more. “To provide ‘food with integrity.’” That’s the mission. In hyperbole. No lofty, unrealistic expectations. Just five simple words that really do say it all. But what exactly does “food with integrity mean”, and is this mission reflected in Chipotle’s vision statement and …

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