Ben and Jerry’s Mission Statement Explained: In-Depth Analysis

Mission and Values / By

Ben & Jerry’s mission statement is unique in that the company actually set itself three distinct yet interlinked missions. These are: Product Mission – “To make, distribute, and sell the finest quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and …

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Chipotle Mission Statement Explained: A Complete Analysis

Mission and Values / By

If Chipotle’s mission statement proves anything, it’s that sometimes less really is more. “To provide ‘food with integrity.’” That’s the mission. In hyperbole. No lofty, unrealistic expectations. Just five simple words that really do say it all. But what exactly does “food with integrity mean”, and is this mission reflected in Chipotle’s vision statement and …

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